Naughty or Nice?
AFA's 2009 listing of top retailers
and how they recognize Christmas
Based on current advertising, below is a list of companies that
avoid, ban, or use the term "Christmas" in their advertising. We will
continually update the list, so check back often.
Criteria - AFA reviewed up to four
areas to determine if a company was "Christmas-friendly" in their advertising:
print media (newspaper inserts), broadcast media (radio/television), website
and/or personal visits to the store. If a company's ad has references to items
associated with Christmas (trees, wreaths, lights, etc.), it was considered as
an attempt to reach "Christmas" shoppers.
If a company has items associated
with Christmas, but did not use the word "Christmas," then the company is
considered as censoring "Christmas."
Color Code:
Company uses the term "Christmas" on a regular basis, we consider
that company Christmas-friendly.
Company refers to Christmas infrequently, or in a single
advertising medium, but not in others.
Company may use
"Christmas" sparingly in a single or unique product description, but as a
company, does not recognize it.
A company may be removed from the
"bad" list by providing documentation to AFA.
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Companies FOR
"Christmas"
updated 11-10-09
Amazon.com
Bass Pro Shops
Bath & Body Works
Bed Bath &
Beyond
Belk
Big Lots
Collective Brands
Costco
Dollar
Tree
Family Dollar
Dollar General
Hallmark
Hobby Lobby
Home
Depot
JC
Penney
Kmart
Lowe's
Macy's
Meijer
Menard's
Michael's
Stores
Neiman Marcus
Petsmart
Rite Aid
Sears
Super D Drug
Stores
Target
Toys R Us
Walgreens
Wal-Mart/Sam's Club
|
Companies marginalizing "Christmas"
updated 11-10-09
Best Buy
Hy-Vee
Stores
Kohl's
QVC
Safeway
|
Companies
against "Christmas"
updated 11-10-09
Advance Auto Parts
Aldi
Barnes & Noble
Books-A-Million
Braum's Ice Cream
CVS
Pharmacy
Dick's Sporting Goods
Gap Stores
Harris Teeter
Stores
H.E.B. Stores
Home Shopping Network
Kroger
Limited
Brands
McDonald's
Nordstrom
Office Depot
Olive Garden
Outback
Steakhouse
Publix
Radio Shack
Staples
SUPERVALU
Victoria's
Secret
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Want to report a company? Send your
detailed report to christmas@afa.net. Note: AFA does not list
local or regional companies. Only nationally-recognized companies will be
listed. 
